Leni, Marketing Consultant
You have a good product. You have ideas. You may even have people, agencies, contractors, and AI tools helping with execution. But someone still needs to make sure it all adds up to a coherent marketing strategy that actually supports the business.
AI can write. Contractors can execute. Neither can make sure it all adds up to a strategy that actually moves your business forward. That's where I come in.
What founders tell me before we start working together.
"I have a vision, but I don't have the time to manage every person executing it."
"I keep hiring people who can execute tasks, but nobody who can actually understand the bigger picture."
"I have agencies, contractors, and AI tools, but I'm still spending my time briefing, training, reviewing, and correcting them."
"We're doing a lot of marketing, but it doesn't feel like one cohesive brand."
Tired of wasting time and money on hires, contractors, and agencies that can execute instructions but can't internalize your vision, think critically, and turn it into a cohesive brand?
I step in as the senior marketing brain behind the operation, connecting the strategy, people, messaging, and execution so you don't have to manage every piece yourself.
Five areas, one connected strategy.
Clarify what you stand for, who you serve, and why customers should choose you.
Turn your business goals into a focused marketing strategy, roadmap, and priorities.
Make sure your brand, messaging, content, campaigns, and creative all tell the same story.
Build the lean marketing structure, processes, resources, and workflows needed to execute well.
Connect strategy to execution, measure what's working, and keep marketing tied to business and revenue goals.
10+ years in MarComms across startups and established brands, with a track record of taking under-the-radar brands to category leaders.
Head of Social Media, cybersecurity startup
Grew LinkedIn 5x to five-digit followers within a year, reaching a top 3 growth rate among the top 10 competitors, who had 10x the budget.
The brand was invisible among competitors when I started. By the end, competitors were visibly copying our messaging and creative.
Head of Marketing, B2B consulting firm
Grew organic social reach up to 400% and drove 25% YoY revenue growth.
Reporting directly to the founder, I inherited low reach and brand awareness and built an integrated marketing plan across social, content, email, paid, and events.
Content Specialist, high-traffic eCommerce platform
Grew YouTube following from 40K to 100K, video views 10x, and web/app activity 80%+ YoY.
Took over content strategy for a platform that lacked brand visibility on platforms like YouTube, then built engagement campaigns, influencer partnerships, and SEO.
Social listening and brand reputation, global consumer brands
Led social listening and brand reputation management for Johnson & Johnson, Meta, and Target, turning high-volume audience signal into strategy decisions.
Audit→Strategy→Build→Execute→Optimize
I start by understanding your business, customers, brand, existing marketing, team, and what's already been tried.
Then I identify what's working, what's getting in the way, and where your biggest opportunities are.
From there, I help build the strategy, messaging, priorities, and operating structure, then work alongside your team, contractors, agencies, and other partners to make sure the strategy actually makes it into the work.
The goal isn't to replace everyone you already have. It's to make sure everyone is moving in the same direction.
Every engagement is scoped around the problem you're trying to solve, the level of strategic involvement you need, and the outcomes we're working toward.
That might mean a focused strategic project or ongoing marketing leadership and oversight.
Pricing is based on the scope, complexity, level of involvement, and length of the engagement.
Tell me about your business and what's not adding up. I'll reply with how I'd approach it.